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Spanish league expands on success of esports profile with dedicated soccer channel.
- La Liga North America to produce content for new Twitch account
- Amazon-owned platform seeking to bolster dedicated /twitchsports channel
La Liga, Spanish soccer’s top flight, has become the major European sports property to have an official Twitch account.
The league has already built a strong following on the Amazon-owned streaming platform through its eLaLiga Santander esports account, but the new channel will focus on La Liga’s soccer content.
For Twitch, which recently launched its dedicated /twitchsports channel, the addition of a top European rights holder bolsters its drive for more sports content.
La Liga will launch a new weekly series of compilations, clips and special programmes designed for the platform in both Spanish and English. That content will feature current players, as well as retired La Liga stars and ambassadors.
The league’s Twitch channel will also air original shows created by La Liga North America – the organisation’s joint venture with Relevent Sports covering the US, Canada and Mexico – at its new studio operation.
Content produced will include the ‘LaLiga Zone’ matchday review show, the quickfire ‘One minute with LaLiga’ and ‘LaLiga Previas’, focusing on the week’s upcoming action. Other short and long-form Twitch programming will be developed with the purpose of offering unique access and perspectives into La Liga.
“As a global entertainment brand, La Liga aims to offer the best product in