Opinion | Why World Rugby is entering a new era for commercial partnerships – SportsPro Media

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Opinion | Why World Rugby is entering a new era for commercial partnerships – SportsPro Media

With three years to go until Rugby World Cup 2023 in France, Tom Hill, World Rugby’s chief commercial officer, shares his insights on the future of commercial partnerships and how the strides made in Japan have positioned the next tournament to be the biggest and most innovative to date.

Opinion | Why World Rugby is entering a new era for commercial partnerships

We are now less than three years out from the 2023 Rugby World Cup in France, a tournament that will mark the 200th birthday of the sport. It promises to be a very special and record-breaking celebration of world class sport and entertainment, as well as the most socially responsible tournament to date.  

In a rapidly changing world, the Rugby World Cup continues to evolve and build meaningful connections with people globally. Still in its infancy and a challenger proposition in the context of the competitive world of major sports events, it offers the ability to attract younger audiences in new nations via emerging platforms and activation tools.

This is something that resonates with our partners, who recognise the potential to create authentic relationships with our fan-base over a six-week global, multi-medium shop window. Spurred on by an incredible tournament in Japan, we are already seeing the halo effect of Asia’s debut event, with unprecedented commercial interest from a blend of long-term partners and new brands.

As we look to 2023, we are building on strong
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