It started from a sudden phone-in quiz that was first received by his father Babeh Mamat, Si Juki has now managed to land his feet in Spain, visiting the headquarters of Spanish soccer clubs Real Betis and Real Sociedad and tasting local food bocadillo de calamares (squid sandwich).
The adventure of beloved Indonesian comic character Si Juki in Spain is portrayed in the new comic book “Si Juki Jelajah Spanyol bersama LaLiga” (Si Juki exploring Spain with La Liga), which has been available for sale in bookstores across Indonesia since last month. Fans can also buy the digital version of the comic on Google Play.
The new comic is a collaboration between Spanish soccer league La Liga and Si Juki’s creator as part of La Liga’s efforts to engage with soccer fans in Indonesia during the COVID-19 pandemic.
The league is now setting its eyes on its international fans, including those in Indonesia, following its success in organizing numerous virtual events in Spain during the outbreak, including the online music concert La Liga Santander Fest, which raised more than 1 million euro (US$1.09 million) for alleviating the impact of the pandemic.
La Liga said the collaboration with Si Juki was a good tool to interact with fans in Indonesia, which is widely considered a mouthwatering market for world leagues, particularly since La Liga has been postponed to prevent the spread of the coronavirus.
“Si Juki was selected because